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Local Search Marketing What is Local Search Marketing? Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization. Far from being a one-and-done form of marketing, good local SEO builds upon a base of clear business information, using an array of marketing practices to transform an unknown brand into a local household word. The following graphic gives an overview of the core tasks that make up a local SEO campaign, from bottom (fundamental) to top (advanced). Understanding local search mar

B2B Local Search Marketing: A Guide to Hidden Opportunity Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital. These may be the types of companies that make  best-of B2B lists , but today let’s explore another realm in which a physical business you promote is eligible to be marketed  both locally and as a B2B . Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Seeing how Google sees you F

Redirects Redirection is the process of forwarding one URL to a different URL.  What is a Redirect? A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The three most commonly used redirects are 301, 302, and Meta Refresh. Types of Redirects 301, "Moved Permanently"—recommended for SEO 302, "Found" or "Moved Temporarily" Meta Refresh  301 Moved Permanently A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the  HTTP status code  for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website. 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) Some of Google's employees have indicated that there are cases where 301s and 302s may be treated similarly, but our evidence suggests that the safest way to ensure search engines and